The celebrity gossip sheet reported that Plant’s former bandmates Jimmy Page and John Paul Jones had signed on the dotted line for the reunion, offered to them by Richard Branson, who was also going to rebrand one of his Virgin Airlines jumbo jets “The Starship” to fly them to the gigs (“The Starship” was the name of the airplane that Zeppelin used to travel around on their tours in the ’70s).
“An industry source” told The Mirror that Plant, Page and Jones each could have earned £250 million, or about $397 million, for 35 dates in three locations: London, Berlin and New Jersey. Jason Bonham, who would have played drums (and who had reportedly signed on), would have been paid salary for the shows.
The band was also promised £70 million of the profit from merchandise and there was an option to do 45 more gigs in five venues.
The report claimed that Page, Jones and Bonham signed on immediately, but Plant asked for 48 hours to mull the deal over. When he said no, he did so in rather dramatic style.