Of course it will, because one of the partners is KISS‘s bass player, the endlessly self-promoting Gene Simmons, and anything Gene does is better than anything else, always. Rock & Brews opens its first location, just south of LAX international airport in El Segundo, CA (where you left your wallet) early next month: Adorned with KISS and other classic rock memorabilia ala the Hard Rock Cafe, Rock & Brews will serve “comfort food” and sport a vast selection of beers, over 40 of them on tap. Additional locations are already planned for inside the LAX Airport, Tokyo, Denver, Atlanta, Maui, and (watch out Sammy Hagar) Los Cabos, Mexico. Possibly the most merchandised band in rock history, KISS fans can already play on a KISS miniature golf course in Las Vegas, hang KISSmas ornaments on the tree, and spend eternity after death in an official KISS coffin or cremation urn.
God Of Thunder, and Comfort Food. (Sebastian Willnow / Getty Images)