Is Fashion Aging Up for Spring 2015? Saint Laurent Taps Joni Mitchell for Campaign

By Courtney E. Smith

Saint Laurent unveiled its latest Music Project ad campaign for January 2015 and it’s rock legend Joni Mitchell.

In a series of tweets, it was revealed that Mitchell was photographed in her home in Bel Air, CA by creative director Hedi Slimane, wearing a leather cape made specially for her by the French design house along with a Saint Laurent folk tunic and classic fedora.

The campaign is running in current issue of V magazine. Previous YSL Music Project campaigns have featured artists as disparate as Marilyn MansonMarianne FaithfullDaft Punk and Kim Gordon, all hand-selected by Slimane who cultivates a closer relationship with musicians than most fashion houses.

This follows the announcement on Jan. 6 that Joan Didion would be the face of a spring campaign for French luxury fashion house Céline, as the house curates a ’70s look in step with their spring/summer 2015 runway collection.

These two women are miles away from American designer Calvin Klein’s selection of a shirtless Justin Bieber as the face of his jeans or Kanye West and Kim Kardashian kissing in the Balmain campaign.


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